Marketing and Sales
Pennsylvania State University
Ph.D., Business Administration: Marketing
B.A., Art History and German
How Does Organizational Identification Form? A Consumer Behavior Perspective (Journal of Consumer Research, vol. 38, 2011)
Legitimating Community Supported Agriculture through American Pastoralist Ideology (Journal of Consumer Culture, vol. 11, 2011)
Marketing and Sustainability in Sustainable Business Practices: Challenges, Opportunities and Practices (2011)
Campus Sustainability Through Civic Engagement: Preparing Students as Leaders for a World Facing Climate Change (Sustainability: The Journal of Record, 2010)
Constraints on Sustainable Energy Consumption: Marketing and Public Policy Challenges and Opportunities (Journal of Public Policy and Marketing, 2009)
Melea is a Senior Lecturer in the School of Management at the University of Bath, UK. Her research focus is sustainable strategies for business management, energy use and agriculture. In this pursuit she has researched strategies for demand-side energy reduction with individual households and larger communities, and marketing and production strategies for both small-scale and commodity agriculture producers. In addition, she studies identification and transformation; that is, how individuals develop relationships with organizations, and how the transformations in individuals and organizational cultures take place as a result. Her work has been supported by grants from the USDA and USAID.
Melea also does sustainability strategy consulting and is involved with development projects in East Africa and Bangladesh.